18. - 24. March 2027

Exhibit

With over 120,000 visitors, EQUITANA offers the largest marketplace in the world. Here you can place your products directly in front of the end customer and present yourself as a strong brand in the 7 exhibition halls, which cover over 10 fascinating subject areas. From equestrian equipment and clothing to the latest technologies in equestrian sports - our trade fair not only offers our visitors a comprehensive overview, but also provides you with a strong platform for your products. 


From passion to success

Discover why the world's most successful equestrian brands choose EQUITANA to reach their audience, grow their presence, and make their mark.

 

 

Only at the leading international trade fair in Essen will you find such a large, eager-buying public, meet so many trade visitors and be able to make such lucrative deals. It is only here that such a variety of breeds and products are shown, top-class demonstrations and events take place and leading experts as well as top stars are at the scene.

Rely on the market leader

EQUITANA has been inspiring the equestrian world for 50 years

 

 

 

It is the biggest crowd puller, trading place and industry meeting point - all in all a grandiose event that makes the hearts of all horse lovers beat faster.

 

 

 

From treats to indoor riding arenas, from mini ponies to thoroughbreds, from horsemanship to show jumping.

Leading breeders and athletes, outfitters and organizers, experts and associations inform themselves, make contacts, buy and sell - the insiders of the industry meet at the World Equestrian Show.

The whole world of equestrian sports

The best of the best show their skills

 

 

Lectures, demonstrations, numerous forums, congresses, training courses and examinations guarantee the high proportion of expert visitors.

1,000 hours of supporting program at top level.

  • over 40 top trainers and world-class riders
  • over 60 top equestrian experts
  • over 10 congresses and conferences
  • 6 evening events

 

 

 

EQUITANA exhibitors are benefiting to an increasing extent from the strong demand from the international trade community - capital goods manufacturers, breeders and suppliers of high-quality equestrian products are reporting rising sales.

Your leap into international business

Who is exhibiting?

The reason we're all here - the exhibitors! Start planning your days by checking out the exhibitor list, exploring products, saving favourities, and being first to discover new products.

Exhibit with us

Become part of the world's leading equestrian fair and showcase your brand to a passionate global audience.