EQUITANA Innovation Award

The most important European award for the horse industry

7. – 13. April 2022
Exhibition Centre Essen

EQUITANA Innovation Award 2022: Register by January 31, 2022!


In the anniversary year of the World Equestrian Show, we are once again looking for the best products and concepts that make everyday life in the stable easier, safer and more beautiful. They will compete for the highest marks from the expert jury at the EQUITANA Innovation Award. The aim is to win the favour of the trade fair visitors with the Public Prize, which we will be awarding for the first time in 2022 in addition to the jury prizes in the various categories. The aim is to offer the nominees even more attention and a considerable increase in reach via social media. The Innovation Award, which EQUITANA has been presenting in cooperation with the trade magazine PFERDEBETRIEB since 2007, has become the most prestigious competition in the European equestrian market. Applications are now open online, the closing date for entries is 31 January. Only exhibitors at EQUITANA are eligible to enter.



in cooperation with

The EQUITANA Innovation Award will be presented in the following categories:


1. stable, indoor and riding arena construction

2. pasture/stable technology and equipment

3. feeding and watering technology

4. feed

5. health

6. care

7. riding and working clothes, safety products

8. horse equipment and training technology

9. vehicles and trailers

10. sustainability/CSR

11. audience award 

The advantages at a glance


All nominees will be featured in a special publication in PFERDEBETRIEB, portrayed in the specially published "EQUITANA Innovation Guide" and presented at www.equitana.com. They will receive a digital banner for advertising purposes and will be honoured at EQUITANA with a nomination certificate at the stand - and of course invited to the award ceremony during EQUITANA. All nominees who wish to take part in the Audience Award can present themselves and their products in a short video that can be seen on EQUITANA's social media channels (reach: more than 160,000 users). The closing date for entries is 31 January 2022.


*The registration becomes effective by sending the registration form and accepting the registration guidelines.



Download Brochures

Download here all useful PDF files around your participation in the Innovation Award.

The new EQUITANA Audience Award 2022


For the round anniversary of the World Equestrian Show, we are expanding the renowned Innovation Award to include an additional category: the Audience Award. We are awarding the new prize in addition to the established categories. Participation is voluntary and at no additional cost.

The added value

  • Extension of the price with a B2C component
  • Higher attention for your products
  • New digital presentation possibilities
  • Significant increase in reach via social media
  • Interactive format
  • Transparent voting

The requirements

  • Registration for participation
  • Submission of a video of max. 30 seconds with product presentation (information on video creation can be found in the download section)

The process

  • After nomination, all nominated firms and their product videos will be presented on EQUITANA's social media channels (Facebook, Instagram, LinkedIn) after submission.
  • The nominees face the vote of the EQUITANA followers within their category
  • The winners of the individual categories will face the vote of the EQUITANA followers in a final run-off.
  • The winner will receive the audience award at EQUITANA 2022.

Your Contact

Dominique Schroller

Telefon: +49 211 90191-249