Moving great things together

Secure your stand space for Equitana 2025 now!

06. - 12. March 2025
Exhibition Centre Essen

It is the biggest crowd puller, trading place and industry meeting point - and a grandiose event that makes the hearts of all horse lovers beat faster. Rely on the champion and present yourself, your products or services at the leading international trade fair in Essen.


Create your own success story and become an exhibitor at the horse fair of superlatives. You will find all the information about the number 1 in equestrian sports for you as an exhibitor in our current exhibitor brochure. 

Success Stories of our Exhibitors

We are proud to have been part of the EQUITANA family for many years

We have been there for many years and look forward to the next EQUITANA every time. The fair has a very special atmosphere - we meet people from all over the world there and that is unique.

Nowadays, our customers from many different countries of the world also come to Essen to get advice from us, to discover new products and also to buy them. It is simply an extraordinary event that has a permanent place in our calendar. We can hardly wait for the reunion in 2022.

Alexandra Müsch, Marketing Manager Louven Shop

EQUITANA for us is like coming home

We meet our regular customers, who often come from far away, every two years in Essen. That is something special. The exhibition halls are large and yet the atmosphere is always very familiar. There is an unbelievable number of exhibitors and the visitors really come because of this variety in all areas - whether it is baroque or western or dressage. You only get that at EQUITANA and that's what makes the fair so special.

Alina Rades, Sales Manager Katina

Our world novelty was awarded with the Innovation Prize

Our world novelty, the first fully electric yard loader eHoftrac, which was awarded the EQUITANA Innovation Prize, met with very broad interest. We had discussions with many qualified visitors from Germany and abroad, and not only from the directly neighboring countries Benelux and France. A very interesting contact we could make at EQUITANA reaches as far as Libya.

Andreas Hoof, Regional Sales Manager Weidemann GmbH

We have achieved the best EQUITANA result of all time

We started under the motto 'Understand your horse', which we staged with an extensive demonstration program. The concept was a complete success!

Hans-Joachim Lindecke, Managing Director Uelzener Versicherungen

Would you also like to write a success story?

Let us do the consultation for you for free!

We accompany and support you in your success story through:

Individual consulting

You will have your own dedicated contact person for stand space, exhibitor marketing and service. Let us work together as a team all year round.

Tailor-made offers

We create the best offer for every budget to make EQUITANA a success for you. Whether you want to meet your existing customers, or generate new leads, we can support you. 

Note: Small and medium sized companies will receive financial support when participating as an exhibitor this year. You can find more info on this HERE

With us there are only good placements

Together with you, we will find the right placement for you and ensure that you are found by your defined target group.

Marketing & Sponsorship Solutions

We increase your reach in the industry and help you gain brand awareness. Put your innovations in the spotlight and benefit from sustainable trade show success with our digital products.

Digital Products

We offer the following digital products to ensure your trade show success.

Marketing Packages

                Maximum visibility through exclusive bronze,                                          silver and gold marketing packages.                                            

Digital Goodybag

Filled to the brim with exciting incentives, the digital goody bag promotes your products and services on visitors' smartphones.

Exhibitor Dashboard

Discover the most important figures on your digital show performance and compare yourself with your competitors.

Plan your Appearance

Download here all useful PDF files concerning your participation at EQUITANA.

Exhibitor Hub

In our Exhibitor Hub  you can organise your appearance for EQUITANA and book all necessary services.

This includes for example:

  • Orders and permits for on-site services (electricity, water, stand construction, etc.)
  • Marketing services to increase your visibility
  • Important information and downloads for your trade fair presence
  • and much more 

From passion to success

The industry's draught horse, the leading trade fair for equestrian sports - here you will find data and facts that can help you decide on EQUITANA as your presentation platform. If you are not here, you are not there!



Only at the leading international trade fair in Essen will you find such a large, eager-buying public, meet so many trade visitors and be able to make such lucrative deals. It is only here that such a variety of breeds and products are shown, top-class demonstrations and events take place and leading experts as well as top stars are at the scene.

Rely on the market leader

EQUITANA has been inspiring the equestrian world for 50 years




It is the biggest crowd puller, trading place and industry meeting point - all in all a grandiose event that makes the hearts of all horse lovers beat faster.




From treats to indoor riding arenas, from mini ponies to thoroughbreds, from horsemanship to show jumping.

Leading breeders and athletes, outfitters and organizers, experts and associations inform themselves, make contacts, buy and sell - the insiders of the industry meet at the World Equestrian Show.

The whole world of equestrian sports

The best of the best show their skills



Lectures, demonstrations, numerous forums, congresses, training courses and examinations guarantee the high proportion of expert visitors.

1,000 hours of supporting program at top level.

  • over 40 top trainers and world-class riders
  • over 60 top equestrian experts
  • over 10 congresses and conferences
  • 6 evening events




EQUITANA exhibitors are benefiting to an increasing extent from the strong demand from the international trade community - capital goods manufacturers, breeders and suppliers of high-quality equestrian products are reporting rising sales.

Your leap into international business

Reunion of the equestrian community in a safe environment




The equestrian industry finally reunites! To ensure the health of all participants, a comprehensive package of hygiene measures for a safe visit to the trade fair is part of EQUITANA 2022. Modern guidance systems and digital tools make it possible to anonymously and safely avoid crowds..

EQUITANA Innovation Award 2023

Thank you very much for your interest in Equitana. The online accreditation is no longer available.

Please refer to the staff at the Press Centre (Entrance West, Exhibition Centre Essen) opening from 9th to 15th March 2023.


Press Centre - Entrance West, Exhibition Centre Essen

Opening Times 

9th to 15th March: 10 am to 6.30 pm

We kindly ask for your understanding that accreditation will be granted for journalists with reference to horseriding subjects only. There is no entitlement to accreditation.

For further details, please notice our registration rules.

Strong Partners

Are you already following us on social media?

Do you have questions or need help?

Please feel free to contact us, we are more than happy to help you.

+49 211 90191-141

Mo - Fr 09:00 - 17:00 Uhr

Gerald Stainoch

Head of Sales

Sarah Walter

Sales Manager

Bine Blechmann

Sales Manager

Arrival and Opening Hours

06. - 12. March 2025

Exhibition Centre Essen

Messeplatz 1

45131 Essen


Opening Hours:
Daily 10:00 - 18:30

last day 10:00 - 18:00