Moving great things together
Secure your stand space for Equitana 2027 now!
With over 120,000 visitors, EQUITANA offers the largest marketplace in the world. Here you can place your products directly in front of the end customer and present yourself as a strong brand in the 7 exhibition halls, which cover over 10 fascinating subject areas. From equestrian equipment and clothing to the latest technologies in equestrian sports - our trade fair not only offers our visitors a comprehensive overview, but also provides you with a strong platform for your products.
These exhibitors attended in 2025
Success Stories of our Exhibitors
We are proud to have been part of the EQUITANA family for many years
We have been there for many years and look forward to the next EQUITANA every time. The fair has a very special atmosphere - we meet people from all over the world there and that is unique.
Nowadays, our customers from many different countries of the world also come to Essen to get advice from us, to discover new products and also to buy them. It is simply an extraordinary event that has a permanent place in our calendar. We can hardly wait for the reunion in 2022.
Alexandra Müsch, Marketing Manager Louven Shop
EQUITANA for us is like coming home
We meet our regular customers, who often come from far away, every two years in Essen. That is something special. The exhibition halls are large and yet the atmosphere is always very familiar. There is an unbelievable number of exhibitors and the visitors really come because of this variety in all areas - whether it is baroque or western or dressage. You only get that at EQUITANA and that's what makes the fair so special.
Alina Rades, Sales Manager Katina
Our world novelty was awarded with the Innovation Prize
Our world novelty, the first fully electric yard loader eHoftrac, which was awarded the EQUITANA Innovation Prize, met with very broad interest. We had discussions with many qualified visitors from Germany and abroad, and not only from the directly neighboring countries Benelux and France. A very interesting contact we could make at EQUITANA reaches as far as Libya.
Andreas Hoof, Regional Sales Manager Weidemann GmbH
We have achieved the best EQUITANA result of all time
We started under the motto 'Understand your horse', which we staged with an extensive demonstration program. The concept was a complete success!
Hans-Joachim Lindecke, Managing Director Uelzener Versicherungen
Would you also like to write a success story?
Let us do the consultation for you for free!
We accompany and support you in your success story through:
Individual consulting
You will have your own dedicated contact person for stand space, exhibitor marketing and service. Let us work together as a team all year round.
Tailor-made offers
We create the best offer for every budget to make EQUITANA a success for you. Whether you want to meet your existing customers, or generate new leads, we can support you.
Note: Small and medium sized companies will receive financial support when participating as an exhibitor this year. You can find more info on this HERE.
With us there are only good placements
Together with you, we will find the right placement for you and ensure that you are found by your defined target group.
Marketing & Sponsorship Solutions
We increase your reach in the industry and help you gain brand awareness. Put your innovations in the spotlight and benefit from sustainable trade show success with our digital products.
From passion to success
The industry's draught horse, the leading trade fair for equestrian sports - here you will find data and facts that can help you decide on EQUITANA as your presentation platform. If you are not here, you are not there!
Only at the leading international trade fair in Essen will you find such a large, eager-buying public, meet so many trade visitors and be able to make such lucrative deals. It is only here that such a variety of breeds and products are shown, top-class demonstrations and events take place and leading experts as well as top stars are at the scene.
It is the biggest crowd puller, trading place and industry meeting point - all in all a grandiose event that makes the hearts of all horse lovers beat faster.
From treats to indoor riding arenas, from mini ponies to thoroughbreds, from horsemanship to show jumping.
Leading breeders and athletes, outfitters and organizers, experts and associations inform themselves, make contacts, buy and sell - the insiders of the industry meet at the World Equestrian Show.
Lectures, demonstrations, numerous forums, congresses, training courses and examinations guarantee the high proportion of expert visitors.
1,000 hours of supporting program at top level.
- over 40 top trainers and world-class riders
- over 60 top equestrian experts
- over 10 congresses and conferences
- 6 evening events
EQUITANA exhibitors are benefiting to an increasing extent from the strong demand from the international trade community - capital goods manufacturers, breeders and suppliers of high-quality equestrian products are reporting rising sales.
Plan your Appearance
Download here all useful PDF files concerning your participation at EQUITANA.
Exhibitor Hub
In our Exhibitor Hub you can organise your appearance for EQUITANA and book all necessary services.
This includes for example:
- Orders and permits for on-site services (electricity, water, stand construction, etc.)
- Marketing services to increase your visibility
- Important information and downloads for your trade fair presence
- and much more
Important Information
Digital Products
We offer the following digital products to ensure your trade fair success.
Do you have questions or need help?
Please do not hesitate to contact us. We will be happy to help you!
+49 211 90191-141
Mo - Fr 09:00 - 17:00 Uhr
Location & Opening Hours
Date:
18. - 24. March 2027
Location:
Exhibition Centre Essen
Messeplatz 1
45131 Essen
Opening Hours:
Daily 10:00 - 18:30
last day 10:00 - 18:00
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