Moving great things together

Will take place again after EQUITANA 2025
Maimarktgelände Mannheim



Create your own success story: every two years, Equitana Open Air attracts about about 20,000 riders and horse fans to Mannheim and, with its unique atmosphere of sport, show and shopping, provides the perfect setting for good business around the horse.

Success stories of our exhibitors

The Mannheim location offers very good prospects for the future

Our overall impression is very positive. The whole event is very well organised and the people in charge have succeeded in attracting people to the Maimarktgelände. The number of visitors really surprised us. That was very pleasing. The infrastructure is optimal: enough parking spaces and short distances. The Mannheim location offers very good future prospects for the further development of EQUITANA Open Air.

Hauke Schmidt, Managing Director Schmidt Sporthandschuhe GmbH

Our expectations have been fully met

Overall, the event is very well positioned. We had very good conversations, were very well supported by the EQUITANA team and our expectations were fully met.

Ludger Dettmaring, Field Sales Manager Equovis

The audience was very international

It was a great weekend. We were here two years ago, but we didn't have such high expectations this time because of the current situation. But the event was well organised and surprised us in a totally positive way. The audience was very international, we had people from France, Luxembourg and Switzerland at our stand - that's really great.

Judith Pigorsch, owner Ponyschwester

Would you like to write your own success story?

Get free advice from us!

We will accompany and support you with your success story through:

Individual advice

We will provide you with your own and permanent contact persons on the topics of exhibition space, exhibitor marketing and service. Let us work together as a team all year long.

Tailor-made offers

We create the best offer for every budget to make your participation at EQUITANA a success for you. Whether you want to meet your existing customers or generate new business leads, we will support you on your way.

With us there are only good participations

Together with you, we will find the right placement for you. Whether physical or digital, we ensure that you are always found by your defined target group.

Marketing & Sponsoring Solutions

We increase your reach in the industry and help you achieve brand awareness. Put your innovations in the spotlight and benefit from sustainable trade fair success with our digital products.

Cooperating associations

Horse lengths ahead

The right setting for good business around the horse - here you will find data and figures that can help you decide on EQUITANA Open Air as your presentation platform. If you're not here, you're not there!



Maimarktgelände Mannheim
easily accessible event site with optimal infrastructure, in the middle of a strong equestrian region

Top-class supporting programme
from lessons to competitions and a children's programme

First-class evening shows
a unique mixture of sport and show

At a glance

Meeting place for the equestrian scene




With its unique atmosphere of sport, show and shopping under the open sky, it attracts a public eager to buy. Not only from all over Germany, but also from neighbouring countries.  A success that is also reflected in the visitor numbers - despite pandemic-related circumstances, EQUITANA Open Air Mannheim 2021 recorded a record number of visitors.



Families, clubs, horse enthusiasts of all ages, amateur and leisure athletes of all riding styles. There are no limits to the target group here, because they all meet here.  EQUITANA Open Air Mannheim is supported by the equestrian associations that organise the competition programme, including the Pferdesportverband Baden-Württemberg, the Erste Westernreiter Union EWU LV Baden-Württemberg, the Internationale Gangpferdevereinigung IGV, Working Equitation Deutschland WED and the IG Welsh.

The whole world of equestrian sport

The stars of the industry



In addition to the spacious exhibition area, visitors to EQUITANA Opena Air can expect a top-class supporting programme and spectacular evening events. Guarantee for the high proportion of expert visitors.

  • more than 1000 horses & riders
  • 190 programme highlights
  • 5 riding arenas
  • 2 evening events

Digital Products

We offer the following digital products to ensure your trade show success.

Exhibitor Dashboard

Discover the most important figures on your digital show performance and compare yourself with your competitors.

Marketing Packages

Maximum visibility through exclusive bronze, silver and gold marketing packages.

Plan your Appearance

Download here all useful PDF files concerning your participation at EQUITANA.


Exhibitor Hub

In our Exhibitor Hub  you can organise your appearance for EQUITANA Open Air Mannheim 2022 and book all necessary services.

This includes for example:

  • Orders and permits for on-site services (electricity, water, stand construction, etc.)
  • Marketing services to increase your visibility
  • Important information and downloads for your trade fair presence
  • and much more 

Important Downloads

Following soon!

Maimarktgelände Mannheim

Conveniently located and known for high-class tournament sport - In the equestrian city of Mannheim, we are in the middle of a strong equestrian region with the event. The grounds of the Maimarktgelände Mannheim with its excellent infrastructure offer an attractive location with the best possible exhibition and presentation areas for trade fair, show and sport. Situated directly on the A 656 motorway, the grounds offer sufficient parking facilities and are very easy to reach by public transport. 

Are you already following us on social media?

Do you have questions or need help?

Please contact us! We will be happy to help you.

+49 211 90191-141

Mo - Fr 09:00 - 17:00 Uhr

Gerald Stainoch

Head of Sales

Sarah Walter

Sales Manager

Bine Blechmann

Sales Manager