EQUITANA Open Air in Neuss has successfully reopened the event season as one of the first festivals in Germany. A total of 25,000 visitors came to the Rennbahnpark Neuss on all three days - secured by a comprehensive hygiene concept. They experienced an exciting programme of sport, show highlights, training sessions and shopping offers with about 700 horses of different breeds and riders of different disciplines.
The enthusiasm about finally having events again was clearly noticeable everywhere. "We just enjoy seeing the horses live here again," emphasised one visitor. "After one and a half years, I am especially looking forward to finally going shopping properly," added another. Around 150 exhibitors presented a wide variety of products and novelties, from trailers to accessories.
"For our new Master, this was the premiere here. We are very happy to be able to show our products to the public again. Neuss proved that it is located in an absolute horse centre and attracts customers from the entire region as well," said Marco Voges, Area Sales Manager of Böckmann Fahrzeugwerke GmbH. "We are boundlessly surprised by the visitor response, which we did not expect in this way. The courage of the organisers and all participants has been rewarded", emphasises Hauke Schmidt, Managing Director Schmidt Sporthandschuhe GmbH.
The safety concept of registration, 3-G control, wearing masks and large distances in the area of the exhibition stands has worked. "We are proud to have reopened the event season with EQUITANA Open Air so successfully and, above all, safely. The health of everyone involved was our priority at all times," emphasises Barbara Leitner, Managing Director of the organiser RX Austria & Germany. "This weekend we felt how great the need of visitors, participants and the entire industry is for a shared experience. With EQUITANA Open Air in Neuss, we have sent an important signal and are overwhelmed by the great response we have received from our community over the past few days," says Event Director Christina Uetz.
The next EQUITANA Open Air will take place from 6 to 8 August 2021 at the Maimarkt grounds in Mannheim.
What the exhibitors say:
"We did not expect this great response. Neuss has proven that it is located in an absolute horse centre and also attracts customers from the entire region. EQUITANA Open Air was the premiere for our new master and we are very happy to finally be able to show ourselves and our products at an event again."
Marco Voges, Area Sales Manager Böckmann Fahrzeugwerke GmbH
"We are boundlessly surprised by the visitor response, which we did not expect in this way. The courage of the organisers and all participants has been rewarded. We are very satisfied with the weekend here."
Hauke Schmidt, Managing Director Schmidt Sporthandschuhe
"We were sceptical at first about what to expect, but it would have been fatal not to take part in the fair. EQUITANA Open Air is simply always something special and it's just an incredible amount of fun. We hardly got away from the stand during the three days and had to keep reordering goods."
Alexandra Müsch, Marketing Manager Louven
"For us it was really worth coming here. People just have a great desire to shop again."
Alina Rades, Sales Manager Katina
"The euphoria is huge. At the same time, people are many more relaxed than in previous years. Everything worked out great with our admission concept at the stand. We are really very satisfied."
Maren Kerkenbusch, trade fair and event management Spooks
"The three festival days were much better than expected. It was totally exciting for us to present our products to the customers on site and to get into conversation with them. The whole EQUITANA team is just terrific."
Anna-Maria Ostermann, Marketing and Sales Peiker CEE