Keeping that one step ahead

Keeping that one step ahead

The EQUITANA is the meeting place for people from all corners of the equestrian world.

This is where 200 000 equine enthusiasts who cannot wait to spend their money meet up with the leading companies in the horse industry.
Nowhere else in the world do so many specialists from the world of horse riding come together in one place. Nowhere else do you get the opportunity to meet so many members of your target audience together in the same location.

The application forms for EQUITANA 2019 will be available from october 2017. 

A stand at the EQUITANA is the ideal platform for your company.

The facts:

86%* of exhibitors were satisfied with the exhibition in 2017
89%* were sure that they would return in 2019
98%* of visitors come to the exhibition with the intention of buying something
91%* of visitors ride a horse
74%* of visitors own one or more horses
(Source: EQUITANA 2017 Exhibitor and Visitor Survey)

  • Leading exhibition

    The EQUITANA has been the leading international exhibition for the equestrian industry for over 35 years. It is the meeting point for the whole industry worldwide.

  • Experience

    Reed Exhibitions can look back on a wealth of experience holding exhibitions, organizing around 500 events worldwide annually.

  • Location

    Essen is located in the middle of North Rhine-Westphalia at the heart of the equestrian world. Around 140 million people live within a radius of 500 km of the EQUITANA, including the vast majority of riders in Germany.

  • Trade fair

    19% of the visitors to the EQUITANA are trade visitors. 74% of visitors are horse-owners. 23% even own at least 3 horses.

  • Internationality

    11% of visitors come from abroad. This figure is even as high as 24% among trade visitors. 30% of foreign exhibitors use the EQUITANA to present their new products.

  • Willingness to buy

    98% of visitors come to the EQUITANA with the intention of ordering or buying something.

  • Satisfied visitors

    Best marks for the overall impression created by the equestrian exhibition: 80% give a rating of “good” or “very good”.