Exhibitor details

The company Guidolin Gianni was established in 1980 in the heart of one of the most important grain production areas in Italy, taking its name from the man who started it all off, with the aim of producing high quality flaked cereals and technical expertise to satisfy all nutritional requirements.

In the early years, the company specialized in the production of feed for cattle, pigs and sheep, providing personalized services to many farms. It paid a great deal of attention to the quality of its service and the product it supplied: it ensured it had qualified nutritionists to study personalized formulas and following rigid rules in the selection of raw materials.

The first major turning point came in the early 90s. The company decided to build on its experience in livestock feed, but at the same time to radically innovate its activities to enter a new market segment: the horses market.

The company's success was consolidated in 1997 with the launch of an innovative food: WAFER FIOC , and a subsequent dedicated product line. A mix of grass, alfalfa and long-fibre cereal flakes in a single homogeneous and balanced product. The only long fibre complete meal containing all that is necessary for the horse daily feeding. 

For Horses EQUI SNACK:  100% natural horse treats, only the highest quality ingredients are used carefully baked into crunchy snacks. We renew the receipt, with real flesh of apple, vegetables and cereals.

The company, is also realized in pet food, with the brand: 2G PET FOOD, high quality feed for dog and small pets.

In 2017 the launch of the new PREMIUM LINE FEED, a horsefeed premium line dedicated to athletes.

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