Equitana 2009 - Application
EQUTIANA is THE meeting point for the equestrian world. This is the place where 207,000 horse lovers who are extremely high willingness to buy and to invest meet the leading companies in the industry .Nowhere else will you find so many equestrian sport professionals gathered in one place, nowhere else will you be closer to your individual target group.

Why exhibit? – These are the facts

  • Leading fair
    EQUITANA is the leading international fair for the equestrian industry – for the last 35 years. EQUTIANA is the meeting point for the equestrian world.
  • Experience
    The experienced fair organiser Reed Exhibitions organises about 500 events every year - all around the world.
  • Venue
    The venue Essen is located in the middle of North Rhine Westphalia – the heart of the equestrian world. Within a radius of 500 km a number of around 140 Million people live, among them the majority of riders in Germany.
  • Trade fair
    The percentage of trade visitors is around 25%. 73% of all visitors are horse owners. 25% own at least three horses.
  • Internationality
    8% of all visitors come from foreign countries, among the trade visitors the percentage is 19%. One third of all exhibitors are not German.
  • Willingness to buy
    81% of all visitors buy or order something during EQUITANA.
  • Happy visitors
    Top sore for the overall impression of the equestrian fair: 78% rate the show with “very good” or good.

Why exhibitit? – Here is what experts say

Dr. Hanfried Haring, General Secretary of Deutsche Reiterliche Vereinigung (FN)
“With a visually attractive presentation, EQUITANA 2007 once more underlined its strength as the industry's number one and as a world trade show. In our capacity as the federal association for equestrian sports and horse breeding and as the patron of the fair, we welcome the idea of the new expertise centre with top-class speakers and lectures.”
 
Isabell Werth
“It was an immense pleasure to be able to present my horse and myself to more than 5,000 spectators at each HOP TOP Show. I was very happy to come back to EQUITANA.“
 
Heike Kemmer
“As a member of the panel of judges for the EQUITANA Innovation Award, I got around quite a lot at this year's show and was very impressed by all the innovations for and to do with horses. I will certainly take some of these home to my own tournament and training stable.“
 
Klaus Balkenhol
“EQUITANA is the ideal platform to present the aims of our new XENOPHON association to a wider public – and we succeeded in doing so here, too!“
 
Klaus Böckmann, Managing Director of Böckmann Fahrzeugwerke GmbH
“Discussions of very high quality with a large number of trade visitors were characteristic of EQUITANA 2007. Compared to all other equine fairs, the proportion of international trade visitors at EQUITANA is the biggest by far.“
 
Elfert Rüb, Managing Director of Röwer & Rüb GmbH
“If your product is good, you will be successful at EQUITANA. We prepared our success well. As a place to make contacts, EQUITANA lived up to its reputation as the leading international trade show.“
 
Richard Vornbrock, Geschäftsführer Reitboden Vornbrock
“Compared to 2005, we have more than twice as many trade visitors with many very specific requests. We are very satisfied.“
 
Hermann Kapfer, Head of Marketing, Humbaur GmbH
“In the course of the show, we made a large number of promising contacts particularly on the export side. For this reason also, EQUITANA continues to be the leading trade show in the equine business. Excellent is also the word for the supporting programme which provided an additional point of attraction in the equine expertise centre „humane to horses“ in Hall 1A. We felt very well catered for at EQUITANA.“
 
Lenka Gotthardova , Director of the Kladruby Czech National Stud
“Our stand was once again the international pivot for long-term friends of Kladrub horses from all the world over. I think we also succeeded in getting more people interested in our breed. Many of these want to come and visit us at Kladruby (75 kilometres east of Prague). In our experience, such visits establish business contacts that were already initiated before at EQUITANA. EQUITANA even set trends in carriage sports in our country. After our best horse-and-four driver Petr Vozáb was able to take part for the first time in the Indoor Cup two years ago, he and our compatriots were so thrilled that we even have five indoor carriage events in Czechia now. Before that, we didn't even known such a thing existed.“
 
Wilhelm Popatnig , Managing Director and Head of Breeding of the State Horse Breeding Association of Carinthia/Austria
“The focus of interest in our Austria Village of course were the eleven Noric horses, which were on show at EQUITANA for the first time. At least that's what we gathered from the countless questions on this breed which were often followed by buying inquiries. All in all, our appearance here in Essen was a thoroughly successful presentation of our horses.“
 
Gerd Altmeier , Interessengemeinschaft Fjordpferd
“Where else can you meet so many Fjord horse fans from all countries of the world but at EQUITANA? Trade visitors from Switzerland, the Netherlands, Norway, Denmark and France contacted us here at our stand. As always at EQUITANA, the exchange of experiences were of the usual high quality. We also had a very positive reaction to the appearances of our own show team which demonstrated the versatility of Fjord horses in dressage, Western manoeuvres, circus training and in front of a carriage.“


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